Your privacy choices

Do Not Sell or Share My Personal Information for Cross-Context Behavioral Advertising or Targeted Advertising

Last updated October 24, 2025

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also sell or share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons described in our privacy policy.

Sharing of personal information for advertising based on your interaction on different websites or from third parties to predict your preferences or interests may be considered "sales", "sharing", “cross-context behavioral advertising”, or "targeted advertising" under certain U.S. state privacy laws including:

If you live in one of those states, you may have the right to opt out of the activities described above. To opt-out, please follow the instructions below.

How to opt-out of the Sale and Sharing of Personal Information Related to You

For our website, click on “Opt Out” button on this page and follow the instructions.

Cross-Contextual Behavioral Advertising and Targeted Advertising

Residents of the states listed above can choose to opt-out of receiving advertisements placed by Lively on others' digital properties, based on sharing personal information of consumer activities on Lively.com and non-affiliated websites or from third parties to predict your preferences or interests. Clicking on the "Opt Out" button on this page will opt-out persons in the states listed above from “cross-context behavioral advertising” and ”targeted advertising”. 

What will happen after I opt-out?

After you click the "Opt Out" button on this website:

• Opt-out cookie: An opt-out cookie will be placed and stored on your browser, preventing personal information related to you from being sold or shared from this website with advertising partners for their own use, independent of Lively.
• Only this browser on this device: The opt-out cookie only applies to the browser you were using and only for the device you were using at the time you made the opt-out election. If you access Lively websites from other browsers or devices, you will also need to make this election on each browser and device.

A few things to keep in mind regarding “Do Not Sell or Share My Personal Information”.

•          Ads: You will still see ads from Lively when you are online, except such ads will not be based on personal information provided by Lively to serve you such ads.
• Interest-based Advertising.  You are not opted out of interest-based advertising. To opt-out of interest-based advertising, visit www.aboutads.info/choices.  By clicking this link, you are entering Digital Advertising Alliance’s separate website. Please review their separate Privacy Policy and terms and conditions.
• If you delete or clear cookies, you'll need to click the button again the next time you visit to re-select “Opt-Out” button. If you delete or clear your cookies, that will delete our opt-out cookie and you will need to opt-out again.
•          When you activate the “Opt Out” button, it is possible that portions of Lively website may not function.
•          In the states listed above, certain sharing of information for advertising purposes may be considered a “sale” of “personal information.” For example, if you've visited Lively.com within the past 12 months and you've seen a Lively ad(s) online, and you are in any of the states listed above, your personal information may have been “sold” to our advertising partners for their own use.
• While we do not require you to log in to your Lively Link account or submit us your personally identifiable information in the form below, we encourage you to do so we can better identify you and honor your opt-out request, whether you request it directly or via GPC.  By law, the information in the form below can only be used to facilitate your opt-out request.

What about Global Privacy Control?

If you have enabled Global Privacy Control, and you are located in any of the states listed above, we will recognize the GPC signal when you visit our website and we’ll prevent personal information from being sold or shared from the website with advertising partners for their own use, independent of Best Buy. We will place an opt-out cookie with the same operation and limitations as we discuss above.  

For example, GPC only applies to the browser you were using and only for the device you were using at the time you made the election. If you access Lively website from other browsers or devices, you will also need to opt-out (directly or via GPC) on each browser and device.

Want more information?

To learn more about how Lively collects, uses and shares information, see our Privacy Policy.