Man using a smartphone in a home setting with bookshelves and decor. Man using a smartphone in a home setting with bookshelves and decor. Man using a smartphone in a home setting with bookshelves and decor.
Jitterbug 20 Years

The original easy-to-use cell phone just turned 20

Learn more about Lively

Simplicity is still at the heart of everything we do.

In 2006, we introduced the Jitterbug, the original easy-to-use cell phone for seniors. But we've grown to be so much more.

We're help you can count on as you age, with millions of families having relied on us to help their loved ones feel safe, connected and independent.

Hand holding a flip phone with a keypad, focusing on the buttons.

Easy to use then. Even easier today.

In the 2000s, cell phones were exploding in popularity. But for many older adults, they were too confusing to navigate.

Necessity met invention. A start-up called GreatCall saw the opportunity to meet the needs of an older generation and created the Jitterbug, with big buttons, large screens, and simple menus.

Suddenly technology had a new purpose: Simplicity.

The evolution of the Jitterbug

Flip phone with screen displaying text on a light blue background
2006

The first Jitterbug is introduced, making it easier than ever to stay connected with family and friends.

Woman wearing a headset with a white background
2010

The Urgent Response service is launched, with highly trained agents ready to help in emergencies big or small, 24/7.

personal emergency response device
2011

Our first Medical Alert is introduced, for help at home or on the go at the touch of a button.

Black smartphone with app icons on a light blue background
2012

The first Jitterbug smartphone is brought to market, with the latest in cell phone technology combined with our signature simplicity.

Smartphone displaying the GreatCall app on a light purple background
2014

The Link caregiver app is introduced, allowing loved ones to get alerts on their smartphone if there's an emergency.

Two smartphones side by side, one with a dark screen and the other displaying a red app interface.
2026

Easy-to-use Jitterbug phones celebrate 20 years of helping America's families age with confidence.

From everyday questions to emergencies, you can count on us.

More than just easy-to-use phones, Jitterbug has set the standard for serving the unique needs of today’s aging population.

We're here for you with U.S.-based advisors, 24/7 emergency help, exclusive caregiver resources and more, providing peace of mind for our customers, day and night.

Man wearing a headset in an office setting

From everyday questions to emergencies, you can count on us.

More than just easy-to-use phones, Jitterbug has set the standard for serving the unique needs of today’s aging population.

We're here for you with U.S.-based advisors, 24/7 emergency help, exclusive caregiver resources and more, providing peace of mind for our customers, day and night.

Learn more about our services

Hear from our customers

Meet Marcia. A real Jitterbug customer.
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A life saver

I am really thankful that I purchased this. It has been a life saver. I was connected to someone right away when I pushed the button.

— YorkieLover

Peace of mind

I got this for my mother. So far, she hasn't needed to push the button, but it gives me peace of mind knowing if something happens, she will get help.

— Italiangal

Makes perfect sense

Got this for my Mom. She's 91, and this makes perfect sense!

— Royce T.

Wonderful for my mom

This is wonderful for my mom's peace of mind. Set up is easy, pricing is great and no ongoing contract is required.

— CoCo

A birthday milestone.

Jitterbug is proud to celebrate 20 years of services to our ever-growing community of older adults. Our mission has always been to:

  • Provide reliable support 24/7
  • Give families peace of mind
  • Help older adults feel more independent

Thank you for choosing us for all these years.

Jitterbug logo on a blue background with '20 Years' text

A birthday milestone.

Jitterbug is proud to celebrate 20 years of services to our ever-growing community of older adults. Our mission has always been to:

  • Provide reliable support 24/7
  • Give families peace of mind
  • Help older adults feel more independent

Thank you for choosing us for all these years.